One definition of minimalism tells us, that a work of art should not refer to anything other than itself. As minimalist painter Frank Stella once said: "What you see is what you see".
Combining the monochrome minimalism of the ColorLimited’s with the camera love expressed with the CameraSelfies® project ColorLimited.ISO shows colorful, iconic cameras on background of the same color.The strict isometric perspective creates visual spaces free of distraction, where color, geometry, and form take center stage. The series is intended as a tribute to the photographic apparatus; through the deliberate reduction to monochrome color fields, the cameras lose their function as tools and become graphic symbols. Between Pop Art, Minimalism, and object photography, a tension arises between clarity and confusion: the subject stands out—and disappears at the same time. The series focuses on the camera itself—reduced to the essentials, concentrated on color, form, and the beauty of simplicity.
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By capturing his painting like still lifes in different shades of a single color, photographer J. Flynn Novotny coincidentally hides and exaggerates his minimalistic subjects.
